Big goals — “lose 20 pounds,” “run a marathon,” “eat clean forever” — can feel overwhelming. When results don’t come quickly, motivation fades. That’s why psychologists recommend focusing on small wins.

Research in Organizational Behavior and Human Decision Processes (2011) shows that achieving incremental progress boosts dopamine, the brain’s reward chemical, which motivates further action. It’s a positive feedback loop: progress → reward → more progress.

Fastry taps into this psychology beautifully. Instead of asking you to overhaul your entire diet, it gives you daily achievable wins. Made it to your 14-hour fasting mark? ✔️ Win. Extended to 16 hours today? ✔️ Another win. Each success builds momentum, making the process feel rewarding rather than restrictive.

This matters because motivation thrives not on guilt, but on visible progress. The more your brain sees success, the more it craves repeating the behavior.